spaces & exchanges 4

Warm Up(s)

 WW2
decolonization
poverty
unemployment
a moth
mothball 
a maggot
malevolent / benevolent
evil / naughty / mean / petty / bad / haughty / malicious
it was made popular

The Goliath Effect
Today we scanned a document, a journal article written by Gary Alan Fine. It was about McDonald's urban legends, and about other big brands ; indeed, there's a thing called the Goliath effect, we're not sure, but we think it's when you talk about big companies, that's why their legends are spread more than with little companies.
There's a story that claims McDonald's use worms in their burgers. It talks about Coke too. 

indeed = en effet
a brand = une marque 
to claim = prétendre
to pretend = faire semblant
an ad (advertisement) = publicité





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